2024 e-commerce ecosystem in Turkiye (Turkish version)

Dogma Alares partnered with iyzico ( a PayU company) and ETID (Turkish E-commerce Association) for the preparation of “2024 e-commerce ecosystem in Turkiye” report, to shed light on recent growth performance of e-commerce in the country and provide guidance on the path forward.

The report features the most recent developments in terms of e-commerce sales volume and the number of e-commerce transactions. Furthermore, it makes detailed observations for each constituent of the ecosystem; products, merchants, and the customers, with an exclusive focus on payment methods used for online shopping. Lastly, the report summarises key global and local trends that are already influencing or are expected to shape the future of the e-commerce in Turkiye.

For extensive analyses and statistics over and beyond the booming e-commerce numbers, you can access https://media.iyzico.com/b/2025/05/Turkiye-E-Ticaret-Ekosistemi-Raporu-2024.pdf