Build or Buy AI Solutions in Marketing!
- 7 days ago
- 1 min read
Executives are struggling with tough decisions on which tools to invest in as a part of their MarTech stack and whether to rely on built-in AI features or to develop their own AI models. As AI agents evolve at a rapid pace, they’re fundamentally changing the cost, speed, and complexity of deploying AI solutions in marketing. This major shift calls for fresh thinking. In our latest article, we provide a solution space to help executives discover where the value can be created.
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